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Notes from SheTech
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.the power of communication.
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the power of comparison
Apples and Ferraris are often red--and SWEEEEEET!--but there the comparison ends. Is your digital strategy ready for a Ferrari?
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the amazing power of social media
In the last week I have begun researching a topic for a new book with David Busch, along the lines of the last two, this time with a great and, to me, relevant spin: Flickr; specifically, how to promote your photography using Flickr. These days, social media platforms are nearly as prolific as video games, [...]
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marketing in tough times
We hear it over and over again, and see expanding proof of its truth: times are tough, and it looks like they will be for a while. A few months ago, I was pooh-pooing this fact (and for a while we got reports that “everything’s getting better right now!”), but the evidence is striking closer [...]
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unlonely
Recently posted on Flickr, this poem describes an amazing experience.
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Facebook ads and self-testing
Because business has slowed down a bit, I thought I would try something new: a Facebook ad. In minutes, I had already hit my clickthrough limit, but none of those clicks resulted in sales (at least not so far). It’s interesting, being my own guinea pig. As I test methods on my own site, I [...]
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