You have a well-evolved marketing organization, with an experienced creative team who keeps your brand identity unified, and is very good at managing the daily business of refreshing marketing collateral, maintaining your web site, pushing out the occasional banner ad, designing displays for your tradeshow presence.

Now it's time for new, strategic marketing initiatives, and you look around and realize that, while they’re very good, your internal team is fully tasked and just doesn't have the bandwidth or the deep expertise required to dig into new technologies and channels and make them work for your marketing programs...and you don't have the luxury of hiring new headcount this year, or the time to learn dramatically new delivery methods, as the world changes on a dime.

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